Attendees will receive a free Kindle book of David Mattson’s latest book, HOW TO SELL TO THE MODERN BUYER: 52 Sandler Rules for Sales Success – available July 11!

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Meet Your Hosts


As the CEO and President of Sandler Training, Dave Mattson oversees the corporate direction and strategy for the company's global operations including sales, marketing, consulting, alliances, and support. His key areas of focus are sales leadership, strategy, and client satisfaction. He is a best-selling author, sales and management leader, keynote speaker, and leader for sales training seminars around the world.

Mike Montague shares his knowledge and expertise by way of social media and other avenues with quality content and resources designed for sales professionals and managers all over the globe. He is also an accomplished writer, contributing to the Sandler book, LinkedIn The Sandler Way, business magazines, and the Sandler Blog.

Dave Mattson

Mike Montague

Duration: One Hour

There are 3 non-negotiable realities of the modern buyer in today’s marketplace:

Replay Recording


Director of Community Engagement

Our next online event is for salespeople and sales managers who are looking to build the necessary skills to effectively navigate the modern buyer’s journey.

You can’t play ping-pong with the modern buyer.

Buyers go through
four distinct steps
when making purchases.

To survive and thrive in today’s markets, you will need more than just technique.


The 4 key steps of the modern buyer’s journey

How to adapt your selling philosophy to the modern buyer

NEW Sandler Rules to help you navigate the current sales environment

In this webinar, you will learn: