ABOUT
SANDLER

Sandler is one of the leading sales training and leadership development companies in the world.

We have collected the best practice for sales, leadership and organizational success from thousands of trainers and millions of participants around the world for over 50 years.

With over 200 training centers in major U.S. cities and more than 27 countries, plus materials translated into many languages, we’re uniquely positioned to support our clients on a global scale.

The Sandler approach is simple and easy to apply in your team’s day-to-day activities. That’s in stark contrast to many over-engineered approaches with processes people won’t use and philosophies that managers can’t reinforce.

graduates who are meeting or exceeding their quota

50%

Simplicity

We offer many different modes and mediums of learning to support all types of learners and competencies. From podcasts and Microlearning to job aids and apps, we have the modern tools that fit your needs.

graduates experiencing an improved sales strategy

88%

Modern Training

Our unique approach emphasizes ongoing repetition – what we call “reinforcement training.” It helps accelerate your learning path and then multiplies your successes over time, as our philosophies become part of your company’s DNA.

annual sales & leadership training hours delivered

500,000

Sustainable success

With over 200 training centers in major U.S. cities and more than 27 countries, plus materials translated into many languages, we’re uniquely positioned to support our clients on a global scale.

30,000

people trained each year worldwide

Locations

96%

of our clients recommend Sandler

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20 Tested Sandler® 
Chat GPT* 
Prompts for Salespeople 

* And Bing Chat … and Google Bard

Artificial Intelligence (AI) is reshaping everything, and sales is no exception. This guide focuses on proven approaches and ideas that connect to the most popular AI applications for salespeople. The strategies outlined in our guide fulfill two essential criteria: Alignment with the Sandler Selling System and success in practice.

You will learn best practices that will help you get the most out of the model you choose.

Be specific

How to effectively interact with your Large Language Model:

Assign a role

Have a conversation

Ask to condense, revise, and edit

Break it down

Use the right tool for your goal

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