Improve Your Skills

© Sandler Systems, LLC. All rights reserved. Sandler (stylized) is a service mark of Sandler Systems, LLC.
Terms of Use | Cookie Policy | Privacy Policy

STARTING 
BUYER-
FOCUSED SALES CONVERSATIONS
WITH SANDLER

COURSE LEARNING OBJECTIVES

Hook the attention of your buyers with what matters most and start a sales conversation that leads to more viable opportunities.

MAKE THE FIRST 30 SECONDS COUNT

explain why making your value proposition more about the buyer will lead to better engagement

 articulate problems the buyer is facing and how their solution will differ from their competitors

complete the Sander 30-Second Commercial Creator to craft their own messaging

understand the
importance of coaching, independent feedback,
and practice

ask hook questions to engage the buyer in a mutually-beneficial discussion about
the situation

the learner will be able to:

create a one-sentence introduction to set the stage for a conversation about the buyer’s needs

understand the importance of the manager's role in starting interesting sales conversations

Learn how to craft a powerful and pain-filled value proposition

1

2

3

4

5

6

7

COURSE TEASER: